So why is smell so important in selling a home? Research suggests that one of the first impressions someone has walking into your home may be of the smell. Maybe they get a whiff of your cat’s litter box, the Indian curry you were cooking last night or the smell of garlic and onion from your most recent Chinese take-out night. Overpowering smells make a home difficult to sell, according to Eric Spangenberg, Dean of the College of Business at Washington State University who has extensively studied the science of smell on consumer behavior.
Realtors suggest a few simple methods to reduce or eliminate the smell in your home.
- Clean your home thoroughly, but not with cleaning products that leave strong odors such as bleach. Lightly scented cleaners are best--and if possible, use organic smells such as lemon or orange to give a hint of scent.
- Roast coffee beans in the oven.
- Boil a pot of water with lemon or orange peels, to give a hint of organic smell.
- If you love to bake, avoid chocolate chip cookies prior to an open house. Instead, opt for baking something such as cinnamon rolls which leave the scent of cinnamon instead of the heavy scent of chocolate.
Serionix has both portable air purifier units and furnace filters available. We are in the process of beginning our beta trial and looking for customers interested in testing out our product. Got a house that smells? We can help. Sign up here to test our product.
By Kaye Nelson