Colorfil™ filters change color. This intuitive, vibrant color change lets you know exactly when your filter is removing toxic chemicals and smelly odors, and when it’s expired, so you’ll never replace a filter too early — or too late — again.
Colorfil™ — making the air you breathe | better.
With Colorfil™, you can experience clean air and peace of mind wherever life takes you, be it at home, your office or even outer space!
Our filters rock at removing toxic chemicals, allergens, and smells caused by pets, mildew, cooking, trash, and other household odors to create the best air quality experience for you and your family.
Don’t spend all your time at home? No worries! Colorfil can keep you covered in medical buildings, animal hospitals, commercial facilities, rental properties, offices and pet stores.
industrial / automotive
Colorfil isn’t just pretty, it can save lives. We’re working with NASA to build filters for spacesuits and spacecraft. Other industrial applications include semiconductor, cleanroom, automotive, data center, fuel cell, aircraft and military.
|our vision||We understand that for most of us, filters are confusing, boring, mysterious products we interact with only when we are forced to do so. We have made it our mission to change that with our engaging Colorfil™ filters that let you know when they’re working and when they aren’t.
We are committed to transparency, to be completely honest about what our filters do and how they do it, and to put our every effort into creating products and experiences you trust and enjoy that provide you with peace of mind.
|our story||Serionix originated from University of Illinois at Urbana-Champaign in 2011 through coordinated efforts by Professor James Economy, James Langer and Weihua Zheng. Through years of extensive research and development, our team has developed an award-winning filtration technology that has received support from the Army, the National Science Foundation, and NASA (it may even be used in space suits!) in excess of $3M.|
“I found the smell embarrassing if we had company in that room. The filter was amazing! I was amazed at what a difference the air purifier and Serionix filter made!”
“My daughter recently got two rats. A few days after she got them her room had a mild musty smell. We cleaned the cage multiple times but could not get the musty smell to go. We assumed it was just ‘rat’ smell and would be there for good. Then we installed the Serionix filter and within one hour the smell was gone and it stays gone (even when she forgets to clean the cage). I am a complete convert — these filters are AWESOME!”
“What the filter has done so far, I can’t put a price on that. It’s priceless how it has given my son relief from his allergies.”
Technology backed by NASA
Technology backed by NASA
PRESIDENT | CO-FOUNDER
Dr. Langer received his B.S. in Chemistry (2002) from the University of St. Thomas, and Ph.D. in Materials Science and Engineering (2012) from the University of Illinois at Urbana-Champaign (UIUC). Jim cofounded Serionix in 2011 to commercialize high performance filtration materials for removal of toxic chemicals from air and water. Within two years of starting the company, he successfully directed early business and technical development of Serionix resulting in public and private funding in excess of $3M.
VP ENGINEERING | CO-FOUNDER
Dr. Zheng received his Bachelor of Engineering in Chemical Engineering from Zhejiang University and Ph.D. from the University of Illinois. He has extensive experience designing, manufacturing, and characterizing ion-exchange and activated carbon technologies. He has demonstrated the strength of his engineering skills domestically and abroad, optimizing systems ranging from less than a gram to hundreds of kilograms.
SENIOR RESEARCH ANALYST
Dr. Ba received his B.S. in Chemistry from Peking University and Ph.D. in Materials Science and Engineering from the University of Illinois. Dr. Ba has 15+ years working experience on chemical synthesis ranging from gram to kilogram scale, with a particular emphasis on polymeric membranes, organosilicons, and high temperature organic chemistries. Prior to Serionix, he worked at UOP/Honeywell, Shanghai Zillion Chemicals Co., and the University of Texas, Austin.
Erich holds a B.S. (cum laude) in Materials Science & Engineering from the University of Illinois. He is rapidly building expertise in materials characterization and experimental design.
VP R&D | CO-FOUNDER
Dr. Economy received his Ph.D. from the University of Maryland and is Professor Emeritus of Material Science and Engineering at the University of Illinois. Dr. Economy has 30+ years of experience in industrial R&D management. In 1989, he joined UIUC as Professor and Head of the Department of Materials Science and Engineering.
TECHNICAL PROJECT MANAGER
Bita received her M.S. in Chemical Engineering from University of Illinois at Urbana-Champaign in 2010. She has 5+ years of work experience on production management and quality control. Prior to joining Serionix, she worked at ATSP Innovations and Micron Technology. She has also led NSF and NASA SBIR projects as a principal investigator.
DIRECTOR | PRINCIPAL OF SERRA VENTURES
Tim Hoerr, CEO of Serra Ventures, is a seasoned business executive with over 25 years of experience spanning a variety of industries. He has worked with numerous high technology start-ups including those in the life sciences, bio-tech and material sciences sectors. Tim serves the University of Illinois technology community in the role of Entrepreneur-in-Residence at EnterpriseWorks business incubator in the Research Park.
Xinyu received his B.S. in chemical engineering with a minor in computer science from the University of Illinois at Urbana-Champaign. Xinyu has an entrepreneurial mindset focusing on the promotion of health and well-being in medical, biomedical, and general consumer and subsistence markets. Xinyu has worked on multiple start-up, R&D, and engineering projects in collaboration with professors, UIUC students, and the Thiel Fellowship community.
CONTENT CREATION & SOCIAL MEDIA
Veronica received her Bachelors of Fine Arts in Art History with a minor in Italian Language from the University of Illinois in 2018. She has over three years of experience in content writing and editing. Veronica enjoys social media management and analyzing the various ways that widespread consumption of digital media influences the modern human experience.
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