The Serionix team recently visited the University of Illinois Small Animal Clinic in the Veterinary Teaching Hospital. We were ecstatic receiving a tour and discussing the possibilities of working together to research our technology and the potential benefits for similar veterinary clinics.
Application of our technology could eliminate that “pet smell” we know so fondly when we enter an animal shelter or pet store. This could increase sales of larger pets, as well as improve the quality of life for the animals by providing a clean living environment.
Our technology may also mitigate the transmission of diseases, such as seoul virus, between animals and humans. Rats affected with seoul virus do not show any immediate symptoms and it can take up to 8 weeks to cause symptoms in humans. More information on seoul virus in rats can be found at Veterinary Bytes under Alerts for Pet Parents.
The sense of smell brings back strong memories. These memories may be of a certain flower from childhood or the perfume your grandmother used to wear. Whatever these memories may be, smell is inherently linked to our brains.
So why is smell so important in selling a home? Research suggests that one of the first impressions someone has walking into your home may be of the smell. Maybe they get a whiff of your cat’s litter box or the Indian curry you were cooking last night. Overpowering smells make a home difficult to sell, according to Eric Spangenberg, Dean of the College of Business at Washington State University who has extensively studied the science of smell on consumer behavior.
Realtors suggest a few simple methods to reduce or eliminate the smell in your home.
Clean your home thoroughly, but not with cleaning products that leave strong odors such as bleach. Lightly scented cleaners are best–and if possible, use organic smells such as lemon or orange to give a hint of scent.
Roast coffee beans in the oven.
Boil a pot of water with lemon or orange peels, to give a hint of organic smell.
If you love to bake, avoid chocolate chip cookies prior to an open house. Instead, opt for baking something such as cinnamon rolls which leave the scent of cinnamon instead of the heavy scent of chocolate.
A more permanent solution to your smell problem may be found in Serionix filters. Our revolutionary color changing filters have been proven to eliminate odors that come from pets, especially cat litter odors, and cooking odors. Whether or not you are selling your home, having a clean smelling home may increase your confidence in having guests over and your overall satisfaction with your home.
Serionix has both portable air purifier units and furnace filters available. We are in the process of beginning our beta trial and looking for customers interested in testing out our product. Got a house that smells? We can help. Sign up here to test our product.
On Sundays, staff writer Paul Wood spotlights a high-tech difference maker. This week, meet JAMES LANGER, 36, president of Serionix, which makes high-performance filtration materials for removal of toxic chemicals from air and water, with a large number of customers — from the Army to an appliance maker.
My co-founders are Weihua Zheng and James Economy. Dr. Zheng and I both graduated from Dr. Economy’s research group in the Materials Science and Engineering Department at the University of Illinois. Weihua and I met in 2008 when he joined the group, and we just clicked right from the beginning. Our friendship and mutual respect grew over the next several years and eventually led us to start Serionix together. Since starting the company, we have expanded the team to include several additional engineers each with ties to UIUC. Tim Hoerr of Serra Ventures has been a great help to us — influential as both an investor and adviser since the advent of the company.
How did you become an entrepreneur?
I think I have been intrigued by the idea of starting a company ever since I saw my dad start one when I was in middle school. His startup never took off like he’d hoped, but his experience inspired me to see entrepreneurship as a possibility.
To that end, I came to graduate school in 2006 with a vague idea of working with a startup or starting a technology company, but lost that vision somewhere along the way — mostly because I didn’t really know where to start. In January 2011, Weihua and I entered into the Cozad business plan competition on campus and instantly got hooked on entrepreneurship! Through extensive networking and pitching our business concept, we became more connected to the local entrepreneurial community and received a lot of support and feedback to refine our business concept. Over the next year, we generated significant financial support for the business through Small Business Innovation Research grants and extensions of those same grants that have provided over $2 million in total funding that we have used to bring our air filtration technology to a commercial-ready state.
What does your product do that nothing else does?
Our filtration product removes toxic and smelly compounds from air, far more efficiently than conventional products, at a price point three times cheaper. As an added kicker, the filter changes color when it runs out of life to remind a user to replace it.
What’s in the future for Serionix?
We are preparing to bring our product to market in the next year, in applications ranging from electronics cleanrooms to vehicle cabin air filters, residential pet odor removal and beyond. We are currently working with a major appliance manufacturer to design an odor filter for one of their products, and are on the cusp of getting sales and development agreements with several corporate partners.
Tech tidbits …
from JAMES LANGER
Twitter handle? None, yet
Favorite app? Cooks Illustrated — the recipes always work!
Book or Kindle? Book for sure. I retain information better and enjoy the feel of a book in my hand.
CHAMPAIGN — Serionix took the top monetary prize at the Cozad New Venture Competition this past weekend.
The company — which has come up with filter materials to remove perchlorate from drinking water — took first place in the Most Fundable Venture category, earning the firm $15,000.
Jim Langer, the firm’s president, said he hopes to use the winnings for intellectual property development, such as filing patent applications, or business development, such as meeting with customers on the West Coast.
Langer said Serionix started a year ago as a result of taking part in the 2011 Cozad competition. But last year, the firm didn’t make the finals.
“That served as motivation for us to work hard, and the results this year indicate it paid off,” he said.
Before taking part in last year’s competition, “we had no clear direction of what we really wanted to do, but as a result of the competition, and exposure to and connection with mentors, we were able to craft pieces for what ultimately became the company,” he said. “Cozad was the spark that set it off.”
Serionix recently won the Student Startup Award at Champaign County’s Innovation Celebration and was a finalist for the Lemelson-MIT Illinois Student Prize.
Other monetary winners at this year’s Cozad competition included:
— GlucoSentient, which won a $10,000 prize as the Burrill Best Digital Healthcare Application. GlucoSentient aims to improve the lives of patients with asthma or chronic obstructive pulmonary disease who take theophylline. It proposes home monitoring through use of a blood glucose meter.
— Transplants Without Donors, which won a $7,500 prize as Best Social Venture. That team invented a life-saving therapy based on the creation of artificial organs from the patients’ stem cells and biomaterials.
— HigherMed, which won a $5,000 prize for second place in the Most Fundable Venture category. That team plans to develop and market an easier-to-use prescription pill bottle cap, primarily for people with decreased dexterity.
— Oso Simple Technologies and Prawg each won a $2,500 prize for Best Mobile Application. Oso Simple aims to reduce the water used on lawns and gardens, while Prawg focuses on real-time interaction between TV shows and their audiences. Prawg also won a $1,000 prize for Most Patentable Idea/Venture.
— StudyCloud won a $2,000 prize for third place in the Most Fundable Venture category. StudyCloud is an online collaboration platform poised at integrating social web technology with online education.
Twenty teams took part in the competition’s semifinals, and nine advanced to Saturday’s finals, held at the UI’s Business Instructional Facility.
The finalists were: Easy Go Dispenser, EscaWheel, GlucoSentient, HigherMed, OceanComm, Serionix, StudyCloud, Transplants Without Donors and uZee.
The annual competition is named for V. Dale Cozad, founder of Cozad Asset Management. The program was established through an endowment from Peter and Kim Fox and is administered through the UI’s Technology Entrepreneur Center.
UI Researchers Develop Effective, Less Costly Way to Remove Contaminants
CHAMPAIGN — Jim Langer and Weihua Zheng have come up with a relatively inexpensive — but effective — way to remove perchlorate from water.
Perchlorate is a rocket-fuel component that has found its way into water sources, sometimes near air force bases. Exposure to it can affect the thyroid gland.
But by using “clever chemistry,” Langer and Zheng have been able to develop a filter material that can remove the contaminant from water.
The filter can be used on a faucet or in a pitcher, and the researchers see commercial potential for it.
They’ve started a company, Serionix, in the University of Illinois Research Park with their adviser, James Economy, a UI professor emeritus of materials science and engineering.
Already, the company has received two Small Business Innovation Research grants — $150,000 from the National Science Foundation and $100,000 from the Department of Defense.
The NSF grant will be used to commercialize the technology for removal of perchlorate and possibly other contaminants from water.
The Defense Department grant will be used to develop ways of protecting facilities from chemical warfare — possibly by using the filter material in heating, ventilating and air-conditioning systems.
Langer, 32, of Urbana said the filter is made possible by composite materials known as “ion-exchange fiber composites.”
The technology involves coating tiny fibers with resin and activating the material by chemical or temperature means.
That gives the material the functionality of ion exchange. In water softeners, ion exchange is used to remove calcium and magnesium from water.
In Serionix filters, ion exchange is used to convert perchlorate to chloride.
The technology has won Serionix recognition on several levels. In February, the company won the Student Startup Award at Champaign County’s Innovation Celebration.
Last week, Langer was one of five UI finalists for the $30,000 Lemelson-MIT Illinois Student Prize, given for creative solutions to real-world problems.
Langer said Serionix is working with Champaign-based Serra Ventures to develop corporate strategies.
He figures Serionix may work with corporate partners to manufacture materials for Serionix — or the firm may license the technology so interested companies can integrate it into their products.
Among the best-known filtration products on the market today are Procter & Gamble’s PUR water filter and Clorox Co.’s Brita water filter.
“There are probably 10 or 15 more companies in that space,” Langer said.
Serionix’s material could “add functionality and marketability” to those kinds of products, he added.
In February 2011, the U.S. Environmental Protection Agency announced it would develop regulations for perchlorate in drinking water.
Just what the regulations will be isn’t clear yet. But Langer said that in developing regulations for arsenic in water, the EPA allowed small municipalities to treat water in the home, rather than centrally.
If the EPA were to take the same approach for perchlorate, Serionix’s filter could become an important “regulatory compliance tool,” he said.
Langer is the president and CEO of Serionix.
Originally from the Minneapolis area, he received a bachelor’s degree in chemistry from the University of St. Thomas in St. Paul, Minn., in 2002. He then worked four years as an analytical chemist for CIMA Labs before joining the doctoral program at the UI.
Co-founder Weihua Zheng, 26, of Savoy is originally from China’s Hebei province. He received a bachelor’s degree in chemical engineering from Zhejiang University in China in 2007. After working a year at an ion-exchange plant in China, he came to the UI in 2008.
Both credit Economy with helping them start Serionix.
“For a long time, he’s encouraged us to have an entrepreneurial mind-set,” whether in collaborating with other groups on campus or approaching companies to see what interest they may have in research, Langer said.
The latter half of the Serionix name is loosely derived from “ion exchange,” Langer said. As for the origin of the first half, “we liked how it sounded.”
Both Langer and Zheng said they plan to devote full time to Serionix after they complete their degrees.
“Definitely, I want to see this through with the company,” Langer said. “I could see myself being a professor 10 to 20 years from now, but I feel connected with the entrepreneur community here.”